By guest blogger Rebekah
reprinted from Smart Moms - Smart Business
I have recently finished the national bestseller The Tipping Point by Malcolm Gladwell. Through years of research, he explains how one small event can change a business or concept to make it explode! He uses company examples such as Gore, Airwalk, and Hush Puppies to demonstrate how a small event can change the course of a business. He shows how overcoming small obstacles in crime can change an entire city, like NYC and Baltimore. Each of these events were dramatically changed by a small happening: some kids started wearing a particular pair of shoes, a small advertising company created a big concept, one city official decided to remove the graffiti from the subway system.
The whole basis of the book is that little things can make a big difference. I look at the work at home mom trend that is developing in the United States as a tipping point. For years through the womans lib movement, woman have wanted to be in the workplace. Now there is a strong movement towards women continuing to work, but working in non traditional forms- at home, telecommuting, for themselves in a small home based business.
I strongly recommend you picking up a copy of The Tipping Point. It is a relatively cheap paperback with tons of great information on what makes society change.
If you want to read another great idea from the book to explain why dad's cannot remember everything you have told them 100 times, read the post in our 4fabmmoms blog.
If you are interested in joining the Work At Home mom revolution, we can help. Join our newsletter and we will help you get some great information to make your decision.
Showing posts with label work at home mom. Show all posts
Showing posts with label work at home mom. Show all posts
Saturday, September 1, 2007
Saturday, August 25, 2007
How Do Moms Get To The Real Money With Their Online Business?
Carrie Lauth is our guest blogger for today! She has getting ready to publish the book, Full Time Money. You can register on her site for a free chapter when the book launches. Read more about her exciting information from real work at home moms.
How Do Moms Get To The Real Money With Their Online Business?
Recently I had the opportunity to pick the brains of a 15 women with successful online businesses. Each of them are earning a very good full time income, many of them on a part time basis, working from home.
So many women struggle when they launch an online business. It's not that difficult to earn a few dollars with a website, but getting to the full time money seems out of reach for so many. Why do so few meet their income goals? What's missing?
What I wanted to know was what made these women who are earning real money online different. Was it getting the right information? Working harder? Talent? Or something else? You might be interested to see what I found out.
In reading through their stories, I found that these moms mostly said very similar things, only in slightly different ways. Here were some of the major themes:
Coaching and Mentoring
Most of the women I interviewed said that finding a coach or mentor made a dramatic difference in their business. Having a coach or mentor can shorten the learning curve by months or even years. If you have been marketing online for some time, hiring a coach can help you see what you're doing right and what you may be doing wrong, where you may be wasting time and effort, and where you can be more productive.
Joint Ventures and Networking
There is a lot of networking going on online, to be sure. But is it really profitable? Or is it a case of the blind (or in this case, broke) leading the blind? Several of the women I interviewed said that forming joint venture partners really rocketed their business forward. The key was networking and forming joint venture partnerships with people who were where they wanted to be, who were 3 steps (or more) ahead.
Focus and Target Market
Another common lesson throughout the stories was: pick a target market and focus. Several of the moms said that they had made the mistake of trying to be all things to all people, or having their hands in too many pots. It's one thing to maximize your marketing efforts by going wide in
your business and serving your main target market with several websites and products. It's another thing entirely to try to be successful in several unrelated markets.
Investing in Continuing Education
Another component to success online that many of my interviewees mentioned is the importance they placed on their personal marketing and business education. These successful women continually invested in their learning. And what's more, they applied what they were learning to their business for continued growth and progress. Don't let ebooks and membership communities gather virtual dust on your desktop. Use the learning products you've purchased to propel you forward.
To learn how 15 women earn a full time living on the internet on a part time basis, visit http://www.carrielauth.com/full-time-money.html
How Do Moms Get To The Real Money With Their Online Business?
Recently I had the opportunity to pick the brains of a 15 women with successful online businesses. Each of them are earning a very good full time income, many of them on a part time basis, working from home.
So many women struggle when they launch an online business. It's not that difficult to earn a few dollars with a website, but getting to the full time money seems out of reach for so many. Why do so few meet their income goals? What's missing?
What I wanted to know was what made these women who are earning real money online different. Was it getting the right information? Working harder? Talent? Or something else? You might be interested to see what I found out.
In reading through their stories, I found that these moms mostly said very similar things, only in slightly different ways. Here were some of the major themes:
Coaching and Mentoring
Most of the women I interviewed said that finding a coach or mentor made a dramatic difference in their business. Having a coach or mentor can shorten the learning curve by months or even years. If you have been marketing online for some time, hiring a coach can help you see what you're doing right and what you may be doing wrong, where you may be wasting time and effort, and where you can be more productive.
Joint Ventures and Networking
There is a lot of networking going on online, to be sure. But is it really profitable? Or is it a case of the blind (or in this case, broke) leading the blind? Several of the women I interviewed said that forming joint venture partners really rocketed their business forward. The key was networking and forming joint venture partnerships with people who were where they wanted to be, who were 3 steps (or more) ahead.
Focus and Target Market
Another common lesson throughout the stories was: pick a target market and focus. Several of the moms said that they had made the mistake of trying to be all things to all people, or having their hands in too many pots. It's one thing to maximize your marketing efforts by going wide in
your business and serving your main target market with several websites and products. It's another thing entirely to try to be successful in several unrelated markets.
Investing in Continuing Education
Another component to success online that many of my interviewees mentioned is the importance they placed on their personal marketing and business education. These successful women continually invested in their learning. And what's more, they applied what they were learning to their business for continued growth and progress. Don't let ebooks and membership communities gather virtual dust on your desktop. Use the learning products you've purchased to propel you forward.
To learn how 15 women earn a full time living on the internet on a part time basis, visit http://www.carrielauth.com/full-time-money.html
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